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Clarity, Business, personal and Professional Ethics
Research & Development.“A solid business must be able to arrange
memorable events for their customers,
since memory itself becomes the product”
Joseph B. Pine & James H. GilmoreStarting from the idea that success of our clients
is imperative to us, we constantly
invest and develop our resources
in cutting edge Design
new materials, state of the art finishing ,
domotic and Experiential marketing.“The experience a customer plunges into visiting a
show-room or an exhibiting stand
is the main factor in order to gain brand strength
and make the real difference “
Bernd Herbert SchmittEach concept is developed based on the
“Experiential Strategic Marketing” guidelines:
SENSE (senses perception)
FEEL (feelings and emotions)
THINK (creativity and knowledge)
ACT (motion and materiality / physical contact)
RELATE (sharing and connecting).ACT: Customers visiting the show-room
must have the choice to impersonate the role of an
ACTOR or that of a SPECTATOR ( active/engaged)
THINK: The surrounding exhibiting space
is meant to be the stage
suitable for quick changes and
able to adapt to the actors’ “screenplay”SENSE & FEEL:In order to arouse basic but fundamental
elements such as emotions
the client must observe the surrounding space
touch its materials, dive into “olfactory essences”
and connect with proper background music.RELATE: The customer must connect
with the surrounding exhibiting spaces
which go beyond their actual purpose
feeling them as a place where
is comfortable meeting people
and aspire to have time to stay
Personal and Professional Ethics
Respect for people: we listen and care for our customers…
Clarity Business
We gladly welcome our customers’ unexpected visits to our production…
Research & Development
Thanks to the on-going cooperation with Italian and International universities…
About us
CREATIVE DESIGNS: help customers to reach and exceed their goals and expectations.
In cooperation with the major universities and together with our own staff, we constantly invest in the Experiential Marketing Research in order to acquire extremely innovative designs and production techniques as well as methodologies.
In order to enhance products and make them attractive to the customers’ eye, one main factor must be taken into consideration when displaying items in an exhibiting stand or in a show room: a well thought-of combination of space and light purposely suitable for the characteristics of the items to be displayed cleverly balanced/harmonized with their brand.
From a consumer’s point of view, an exclusive product is expected to have a deluxe packaging as well.
FLEXIBILITY: In house design and production capabilities.
Our in-house team of designers and architects is strictly in contact with each production phase. (Thanks to their extensive know-how, excellent expertise and technical awareness, our designers are always able to convey customers’ specific requirements into feasible solutions.)
Our In-house production facilities are located in 3 close-by units spread on 10.000 sqmt area. (With the highest priority we can always handle customers’ last minute demanding requests with no need to look for 3rd party contractors bargaining on quality and promptness.
ETHICS
Respect for people: we listen and care for our customers, respecting our commitments to our best with a complete straightforwardness in our proposals.
Respect for the environment: we use recyclable eco-friendly materials and aim to reduce waste materials to the maximum level.
CLARITY:
We gladly welcome our customers’ unexpected visits to our production units in order to ascertain the quality and finishing of our products as well as to check on the progress of works.
RESEARCH AND DEVELOPMENT.
Thanks to the on-going cooperation with Italian and International universities, we have been able to develop a brand new unique multimedia solutions allowing us to create stands and show-rooms using innovative interactive communication spaces on a large-scale.
